Haptik operates a chat-based mobile concierge app that lets users outsource tasks and requests to human concierges and automated systems. Launched in 2014, the service has surpassed one million downloads on iOS and Android and processes roughly half a million requests per month. It currently staffs an "army" of concierge workers while increasingly leaning on artificial intelligence — about one-quarter of requests are handled by AI today. Haptik has struck partnerships with Samsung (powering 'My Assistant' pre-installed on the Galaxy S7 and S7 Edge in India), Flipkart, Cleartrip, Via.com, Urbanclap, and Dineout to fulfill common user requests. The company plans to expand visibility and its userbase through a strategic investment and partnership with Times Internet, which claims to reach some 150 million users per month. The product focuses on requests related to shopping, travel, food delivery, restaurant booking and mobile plan costs. Haptik is a mobile-based chat platform offering a one-to-one, private and asynchronous messaging concierge for product- and service-related help. The app is available on iOS and Android (with Android Wear support) and lets users send queries to enterprises, which the company says are answered in about four minutes by an in-house team of experts. Haptik processes user-brand interactions and has processed over 500,000 messages on the platform. Its revenue model is tied to brands that plug into the platform to directly engage with their users. Founded in August 2013 by Aakrit Vaish (CEO) and Swapan Rajdev (CTO), the company is described as Mumbai- and San Francisco-based. Haptik plans to use new funding to scale across India, build a chat operations centre and develop new features, and the team envisions the service evolving into a broader mobile personal assistant across products and geographies.

Total raised

$12M

Funding rounds

2

Latest round

Series B

Latest activity

Apr 2016