Harry's is a direct-to-consumer razor company that has expanded into adjacent personal-care categories. Founded in 2013, it has pursued M&A and product launches, including acquiring Lumē and launching the Headquarters hair care line. Company leadership has framed its strategy as building a family of CPG brands by acquiring businesses with demonstrated product fit. The firm was previously a proposed acquisition target of Edgewell that was blocked by the FTC. Harry's has raised substantial outside capital and remains a late-stage DTC business while it pursues multi-category growth. Per Crunchbase, the company has just over $791 million in total known funding. Harry's is an evolved shaving company that emphasizes quality craftsmanship, simple design, modern convenience, and affordable pricing. Its core offering is shaving products for men designed to deliver a high-quality shave without premium pricing. The company raised $112 million in a Series D, with participation from Alliance Consumer Growth and Temasek as well as earlier backers Tiger Global and Wellington Management. The Series D increases Harry's total capital raised to about $475 million. The article does not disclose revenue, user metrics, profitability, or detailed use of proceeds. No additional product roadmaps or future plans were reported in the coverage. Harry’s sells razors direct-to-consumer online, both as one-off purchases and via subscription. The company is vertically integrated and owns the full stack from manufacturing to consumer engagement, a rarity in the razor market. In early 2014 Harry’s purchased a factory in Germany, which the company says is one of few capable of producing high-quality razor blades and enables product iteration. The product line has expanded to two different razors, replacement cartridges, and shave gel/after shave. Harry’s also focuses on brand and content, publishing Five O’Clock Magazine and operating a Harry’s Corner Store (a barber shop) in Soho, New York, to engage customers and gather feedback. The company has raised a total of $287.1 million to date and will use the new funding to expand the German factory and production capacity, invest in R&D, and hire. Harry's is a direct-to-consumer shaving company that sells razors, replacement blades and shaving kits online. Its core product offering includes five-blade razors, shaving kits (razor, three replacement blades and shaving cream) priced around $15, and a nicer handle sold for $25. The founders acquired Feintechnik, a 93-year-old razor blade manufacturer, to vertically integrate design and production and accelerate iteration. The acquisition means Harry's now controls manufacturing, which the founders say will reduce costs and improve product flexibility. The company has tracked early traction—selling over 100,000 razors since launch—and is using customer purchase data to drive repurchase emails and personalization. With vertical integration in place, Harry's plans to expand its product roster and seasonal lines and may eventually move into adjacent grooming products such as electronic shavers and other men's grooming items.

Total raised

$450M

Funding rounds

4

Latest round

Equity

Latest activity

Jan 2022