Hawthorne is a DTC men’s personal care company founded in 2016 that creates premium, personalized hair care, body care, and fragrance products. The company tailors products for each customer using a simple questionnaire, study-backed research, and machine-learning algorithms that factor body chemistry, skin type, hair type, lifestyle, and scent preference. Hawthorne positions itself to make high-quality personal care accessible to the next generation of men by offering a personalized, easy-to-use product discovery experience. CEO and co-founder Brian Jeong describes the company’s mission as bringing a personal approach to serve all of men’s personal care needs. Financially, Hawthorne has raised a new round that increases its total capital raised to $10.5 million. The company sells direct to consumers online.

Total raised

$8M

Funding rounds

1

Latest round

Series A

Latest activity

Sep 2019