haystagg builds situational targeting technology for digital advertising that reveals untapped audiences inside and outside known cookie pools. Its real-time approach assesses the value of each individual ad impression using audience, content, time, geography and device to extend campaign reach and improve performance. The product is used by agencies and advertisers and the company cites early traction and a strong roster of clients as proof points. haystagg says it beat its 2014 revenue targets and was on track to do the same in 2015. Investors were brought on for their business value and to support expansion of haystagg's advertiser base. The company is based in Boston, MA.

Total raised

$1M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2015