Heads Up For Tails sells a wide range of pet food, treats, accessories and grooming products under its premium D2C label. The company lists more than 13,000 products from over 250 brands and distributes them via its own website, online marketplaces and an expanding physical footprint. Its offline presence spans 18+ cities with 115 stores and 95 pet spas. Management reports an annual revenue run rate of Rs 400 crore. After establishing operations in India and Singapore, the firm is preparing to enter the Dubai market to broaden its regional reach. Prior to the current raise, Heads Up For Tails had secured roughly $40 million, including a $37 million Series A led by Peak XV Partners and Verlinvest in 2021. The latest capital infusion is expected to support geographic expansion and further growth of its product and retail network.

Total raised

$62M

Funding rounds

2

Latest round

Series B

Latest activity

Dec 2025