Health Guru Media operates HealthGuru.com, a video destination with a library of more than 2,250 titles covering over 100 health conditions and lifestyle topics including wellness and nutrition. The site focuses on health information videos and a video syndication platform that is scheduled to shed its beta tag next month. In May 2011 HealthGuru recorded more than 30 million video views and was ranked first among health video providers in minutes per viewer, video views, unique viewers, and total minutes streamed (comScore VideoMetrix). CEO Joshua Silberstein said HealthGuru streams more video than WebMD and Everyday Health combined. Donald Hackett, formerly CEO of DrKoop.com and 1-800-Doctors, has joined the company’s board. The company’s product and audience metrics are central to its positioning in the health video market. HealthGuru Media operates an online information site focused on medical conditions and an extensive health video library. Its content library contains more than 1,000 videos covering 75+ health conditions and targets the 18-to-40 demographic. The site attracts about two million visitors per month and the company says it is the largest health video destination on third-party distribution networks such as YouTube and MySpace TV. HealthGuru is building a network of verticals by chopping its health database into categories like pregnancy, college and sex health. The company's primary monetization strategy centers on advertising. It plans to use new capital to expand channels for traffic acquisition and to ramp up its revenue-generating capabilities.

Total raised

$9M

Funding rounds

2

Latest round

Equity

Latest activity

Jun 2011