HealthRally builds a social, crowdfunding platform that lets users share formal wellness commitments and have friends, family, and colleagues contribute financial rewards to motivate goal attainment. The product ties behavioral economics—citing that financial incentives can triple one’s chance of reaching health goals—to social networking and peer accountability. The startup is in private beta and plans to launch a public beta by the end of the year. HealthRally emphasizes real, tangible rewards (cash, gifts) and social pressure as motivation rather than solely gamification or badges. The company has assembled an advisory panel of researchers and entrepreneurs in behavioral economics and social networking, including Paul Zak, Tom Valente, Denise Thomas, and Ross Mayfield. Co-founder and CEO Zack Lynch leads the company as it begins public-facing activity.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2011