HeartThis is a San Francisco–based mobile shopping app that aggregates products from over 330 stores into a personalized, Pinterest-style feed where users “heart” items and buy via retailer links. The app emphasizes mainstream, mall-friendly retailers (Dillard’s, Nordstrom, Kohl’s, Target, J Crew) rather than ultra high‑end fashion. Users customize the feed by selecting favorite stores and categories; the product also surfaces promo codes to help shoppers save. The team deliberately moved away from a social friending model to focus on individualized personalization, which has attracted an older female audience (25–45). The app launched on the web in January and has been on iOS since November, growing to 250,000 active users as of December 2014 with 100% month‑over‑month growth since September 2014. For now some links generate affiliate revenue, with plans to explore other monetization like native ads after expanding the user base.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2015