Heatma.ps offers a touch-based analytics tool for iOS that maps where users touch, what gestures they try, and which device orientations work best. The product analyzes both successful inputs and touches that don’t result in actions to reveal how users want to interact with apps. Heatma.ps positions itself as a complement to traditional mobile analytics platforms (Flurry, Distimo) by focusing on usability and quality rather than aggregate engagement metrics. The company launched publicly out of beta with over 100 developers from its beta cohort. Pricing begins at around $95 per month, tiered by volume. Heatma.ps has raised $400,000 in seed funding from private investors, used for product development and marketing, and aims to start generating positive revenue while attracting additional investors; it is also viewed as a potential acquisition target by established analytics firms.

Total raised

$0M

Funding rounds

1

Latest round

Seed

Latest activity

Oct 2012