Heed builds an AI-driven platform that fuses IoT sensor data, video, and audio to generate real-time narratives and insights for sports fans. The company places sensors around venues and on players' equipment and extracts dozens of data points (the team says a UFC glove sensor yields 70 data points). Heed delivers those narratives via its smartphone app, aiming to replace generic commentary with automated, non-editorial highlights and inferences about player state. Founded by IoT firm AGT International and talent agency Endeavor, Heed is led by CEO Danna Rabin and says its mission is to reconnect younger audiences who consume less linear TV. It works with partners including UFC, EuroLeague, various soccer clubs, and Professional Bull Riding, where it is also exploring automated, objective judging. Financially, Heed announced a $35 million investment led by SoftBank Group International.

Total raised

$35M

Funding rounds

1

Latest round

Equity

Latest activity

Oct 2018