HEIR is a Web3 fan engagement platform built on the Solana blockchain that links professional athletes with fans through an HEIR token, NFT assets, and limited-capacity “huddles” for exclusive access. The platform is designed to let athletes mint tokens and offer community-building features and perks to supporters. HEIR Inc. was co-founded by Michael Jordan and his son Jeffrey Jordan, with Jeffrey set to co-lead alongside former Nike brand manager Jeron Smith and marketing consultant Daniel George. The company has raised $10 million in seed funding led by Thrive Capital, with participation from Solana Ventures, Alexis Ohanian, Lonzo Ball, and William Wesley. HEIR plans to launch in 2022 and aims to build culturally-inspired consumer brands rooted in tech and entertainment. The choice of Solana reflects an emphasis on faster, lower-cost blockchain infrastructure and positions HEIR within the broader social token and fan-engagement movement in crypto.

Total raised

$10M

Funding rounds

1

Latest round

Seed

Latest activity

Dec 2021