HelloFresh is a Berlin-based meal delivery startup backed by Rocket Internet. The company offers meal delivery services and has been expanding into North America. It incurred high marketing spend ahead of that launch. Gründerszene reports the company has been making losses this year following that spending. HelloFresh raised €85 million in a recent financing involving a new unnamed investor and prior backer Baillie Gifford. The company was founded in 2012 by CEO Dominik Richter and COO Thomas Griesel. HelloFresh delivers subscription meal kits that provide ingredients and recipes for home-cooked meals without planning or shopping. The company positions itself as offering "wholesome home cooked meals with no planning, no shopping and no waste" and is delivering 4 million meals per month. It operates in seven countries and reported net revenues of €70 million in 2014, representing a 392% annual growth rate. After the latest investment the company was valued at €2.6 billion post-money. Rocket holds a 57.2% ownership stake. Competitors mentioned include Blue Apron, Gousto, Marley Spoon, and Shuttlecook. HelloFresh delivers weekly meal kits that include curated recipes and fresh ingredients in the right quantities, with customers selecting portion counts and recipes. The company operates in Germany, Austria, the United Kingdom, the Netherlands, Australia and the United States and employs 120 people. It plans to use the newly raised funds to further enhance the customer experience. Founded in November 2011 and based in Berlin and New York City, HelloFresh focuses on convenience and flexibility for home cooks. The recent financing increased the company’s post-money valuation to €623.8m. Backers on the round included existing shareholders Rocket Internet and Insight Venture Partners. HelloFresh is a Germany-based on-demand grocery-delivery service that ships pre-portioned ingredients and step-by-step recipes to customers for quick, 30-minute meals. The company currently sends over 1 million meals per month, with the vast majority going to repeat customers. HelloFresh emphasizes fresh, organic, local ingredients—nothing frozen—and says food arrives at its kitchens each morning from local suppliers and is shipped to customers the same afternoon. It offers flexibility with vegetarian and family options and provides provenance and product information for each ingredient. HelloFresh competes with Blue Apron and Plated and is available in six countries, reaching 75 percent of the United States with recent expansions into several states. Prior to this latest round it had raised a total of $17 million, including a $10M Series B in 2012 and a $7.5M Series C last year. HelloFresh is a Berlin, Germany-based eCommerce service that delivers boxes of portioned ingredients and recipes to customers for home-cooked meals. Customers choose a box containing three to five recipes on the website and HelloFresh delivers the ingredients direct to their homes, with ingredients portioned into exact quantities to simplify cooking. The company was founded in January 2012 by Jessica Nilsson, Thomas Griesel and CEO Dominik Richter. HelloFresh operates in Germany, the United Kingdom (London), the Netherlands (Amsterdam), Australia (Sydney) and the US (New York) and employs approximately 100 people. It has raised $20m to date and intends to use the new funds to continue growth in existing markets and to scale operations in other geographies.

Total raised

$367M

Funding rounds

6

Latest round

Equity

Latest activity

Dec 2016