her1 creates ingestible products aimed at supporting women’s wellbeing by focusing on gut health. Founded in 2017 by serial entrepreneur Chanyu Xu, the company launched Inner Beauty in 2019 after extensive research and development; the original “pink drink” contains over 25 billion microorganisms designed to promote intestinal health. Its recent offering, Gut One, is a daily supplement combining probiotics and a B‑vitamin complex targeting the relationship between gut health and brain and cognitive functioning. All products are developed in-house, hold an EU organic certification (DE-ÖKO-070), and use natural, plant-based, gluten- and sugar-free blends. With the new funding, her1 plans further product development addressing hormone balance, mood, sleep and holistic wellbeing and is eyeing further European expansion. To date the startup has raised €9 million.

Total raised

$7M

Funding rounds

1

Latest round

Series A

Latest activity

Jul 2021