Herb publishes cannabis-related news, how-to guides and educational video content, and reports roughly 200 million video views per month and 5.3 million unique viewers per Tubular Labs. The site began as The Stoner’s Cookbook and was acquired and rebranded by Gray in 2015. While it currently operates as a digital media business, leadership says they are building a technology platform rather than just a website. Company plans include evolving into a marketplace for buying cannabis from local businesses and enabling rapid delivery when local laws allow. To move toward that goal Herb is adding features such as detailed profiles of local dispensaries. The team frames its mission as destigmatizing cannabis and bringing the industry into the mainstream.

Total raised

$4M

Funding rounds

1

Latest round

Seed

Latest activity

Aug 2017