Herby Angel offers Ayurveda-based nutraceutical and cosmeceutical personal-care products for babies and children. Launched in October 2022, the brand operates under Herbal Chakra Pvt. Ltd. and sells via its website, major e-commerce platforms (Flipkart, Amazon, FirstCry, JioMart) and offline retail. The company reports presence across 13 states in 1,300 retail outlets and plans to expand to about 2,000 stores across 18 states by the end of the financial year. It says it has clocked Rs 12 crore in monthly revenue and is targeting Rs 25 crore monthly by March 2024. Herby Angel intends to use new funding to expand distribution and its product portfolio, build its technology stack, support R&D initiatives and increase marketing. The brand's multi-channel distribution and Ayurvedic positioning are central to its stated growth strategy.

Total raised

$3M

Funding rounds

1

Latest round

Equity

Latest activity

Dec 2023