HerdDogg is a Nebraska-based agtech company that makes smart ear tags to monitor cattle vital signs and behavior, often described as a "Fitbit for cows." Its ear tags measure internal body temperature, three-axis movement and acceleration, and feed data into analytics to detect disease days earlier than conventional methods. The company says earlier detection reduces on-farm mortality, improves farm economics, and lowers environmental impact by reducing the number of cattle needed and associated methane emissions. HerdDogg has doubled the number of ear tags deployed across the U.S. and Australia in the past two months and plans to enter the Canadian market soon. CEO Andrew Uden emphasizes improving cattle and producer outcomes through consistent monitoring and timely intervention. The company closed a $6M Series A4 round led by Serra Ventures and Wonder Fund North Dakota, with participation from Lever VC Fund II and other investors. HerdDogg delivers a patented, Bluetooth-enabled animal traceability system built around DoggTags, a DoggBone device, and an Animal Traceability Platform. The platform automatically collects animal-level data, analyzes it in real time, and sends critical information to producers on desktops and cellphones to enable tracking, welfare monitoring, and traceability. HerdDogg positions its Bluetooth solution in contrast to traditional RFID and markets it as a cost-effective precision livestock tool. Management plans to accelerate market adoption and rapidly scale into the global livestock supply chain. The company closed a $4M Series A to fund that expansion. HerdDogg frames its offering at the intersection of agtech, the internet-of-things, and global food security while emphasizing improved producer profitability and food safety. HerdDogg sells a patented IoT-based system comprising ear‑mounted DoggTags, cloud‑connected DoggBone readers, and a mobile app to provide real‑time livestock biometrics and behavioral data. The company combines sensor data with proprietary algorithms to give farmers alerts and actionable herd health information. HerdDogg aims to help dairy farmers and ranchers detect heat, illness, injury, and animal location to improve operations and profitability. The startup plans to use new capital to accelerate development and commercialisation of its field‑tested system. Its technology creates a dataset of animal vitals that the company intends to leverage for continued product improvements. Founded in 2015, HerdDogg has positioned its product for on‑farm deployment and scaling.

Total raised

$12M

Funding rounds

3

Latest round

Series A

Latest activity

Jun 2024