Hermo is an e-commerce site focused on cosmetics and skincare, specializing in premium and Asian beauty brands. It combines flash sales with regular inventory, maintains direct supplier relationships to offer lower prices and avoid counterfeits, and already takes nearly half of its orders from mobile. The company reports over 150,000 monthly active users and says it has been profitable for a year. Revenue reached RM 10 million (about $2.4M) in the twelve months ending in September, representing three-times year-on-year growth. Hermo currently operates in Malaysia and Singapore and plans to expand into Indonesia soon, aiming to have significant operations across three countries by the end of the year. The founders have discussed in-house logistics but have no concrete plans yet, and they cite localization and mobile-first positioning as advantages against competitors like Luxola and Lazada.

Total raised

$2M

Funding rounds

1

Latest round

Series A

Latest activity

Oct 2015