HEX Performance develops technology-based cleaning solutions specifically designed for activewear and synthetic-based materials. Its product portfolio includes laundry detergents, fabric conditioners, wet dryer sheets and sprays formulated to clean and protect synthetic fabrics. The company was founded by Drew Westervelt and is based in Boulder, Colo. HEX says its formulas are aimed at protecting performance apparel while addressing issues unique to synthetic fibers. Following the fundraise, the company plans to strengthen its position in the activewear laundry category, add team members and accelerate its innovation pipeline. No operating metrics or revenue figures were disclosed in the article.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Mar 2020