Hexagon develops GEO (Generative Engine Optimization), a form of SEO for the generative AI era that aims to make brands correctly understood, referenced and prioritized in platforms like ChatGPT. The company plans to scale that technology following a seed raise and to expand its client base in Brazil and the United States. Hexagon already counts Brazilian customers such as Loft, Getnet, Buser, BTG Pactual and Tako, and is running agentic commerce strategies in the U.S. Founder Ramon Silva previously sold Avocado (the dark‑store startup that underpinned Turbo) to Rappi. Hexagon invested first in building a robust technology and infrastructure before growing its team, and sees part of its work as evangelizing brands to structure presence within AI environments. The company did not disclose revenue or financial projections in the article.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2026