Heyday acquires D2C merchants that have found initial traction on the Amazon marketplace and integrates them into a platform to manage marketing, sales analytics, production, distribution and retail channels. The company uses proprietary technology to evaluate large numbers of merchants and selectively buy those it believes can scale. Heyday says it was founded in 2020 and is based in San Francisco; it currently holds 15 brands, with five of those producing over 70% of revenues, and reports crossing a $200M annual run rate while its brands grow 64% year-on-year. Heyday is profitable on an EBITDA basis. The company keeps the names of its brands private for competitive reasons but aims to expand sales beyond Amazon into other channels, including household brick-and-mortar retailers. Planned growth actions include deeper engagement in Asia (adding a seventh office in China), hiring brand management and e-commerce talent, and investing in product development and expanded marketing, supply-chain, data-science and M&A technology stacks. Heyday operates a platform that advances a marketplace-native approach to eCommerce brand building by combining technology, data and capital. The company forms partnerships with eCommerce entrepreneurs ranging from growth capital to full acquisitions and offers an entrepreneur equity-sharing program. Once on the Heyday platform, brands access marketplace-native technology, data and operational capabilities designed to drive rapid expansion. Heyday emerged from stealth in November 2020 and has scaled quickly, crossing $100M in revenue. The company has grown its global team to over 100 employees and expanded into more than a dozen international markets. Heyday has been building its leadership and board, adding senior hires in technology, operations, creative and legal, and appointing Tina Sharkey to the board. Heyday is a San Francisco-based platform accelerating consumer product brands on digital marketplaces like Amazon. Co-founded by Sebastian Rymarz and Adam Gerchen in August 2020, the company partners with entrepreneurs to acquire, launch and incubate brands. It is developing a marketplace-native technology, data and operations stack to empower those brands to grow. Heyday combines acquisition and operational support with data and tooling tailored to marketplace channels. The company reported it will end the year with over $20 million of annualized revenue. Its offering is focused on scaling brands across digital marketplaces through both operational services and proprietary marketplace-native systems.

Total raised

$800M

Funding rounds

3

Latest round

Series C

Latest activity

Nov 2021