Heyday offers expert, personalized skincare primarily through in-store facial experiences led by estheticians and is working to digitize those services for daily consumer use. The company plans to expand its physical footprint via a new franchise system while also innovating its digital experiences to deliver personalized skincare. Heyday intends to grow to hundreds of stores over the next five years and will use new funding to scale operations, franchise growth, and talent. The business recently hired Maureen Sullivan, former President & COO at Rent The Runway, to lead expansion as President. Heyday positions itself as a trusted, expert-led skincare brand focused on making personalized skincare more accessible. The company says the growth will create opportunities for the 250,000-plus estheticians across the country.

Total raised

$20M

Funding rounds

1

Latest round

Series B

Latest activity

Feb 2021