Heyflow is a no-code platform that lets businesses build, design, and integrate clickflows via a drag-and-drop interface. It unifies workflows, web pages, integrations, analytics and optimization into an end-to-end product offering, enabling creation of forms, landing pages and other interactive elements without engineering resources. The platform includes A/B testing and analytics to drive continuous conversion-rate improvements and provide actionable insights. Heyflow serves over 2,000 customers in 60 countries across industries including solar, financial services, real estate, insurance and agencies, and counts Rocket Mortgage, Adecco, Crédit Agricole and BCG Digital Ventures among its users. Since a 2021 Seed round the company has grown to roughly 50 employees. With new funding, Heyflow plans to accelerate product development and expand its customer base into new markets to further scale conversion optimization and lead-generation capabilities. Heyflow offers a no-code, drag-and-drop builder for creating interactive "clickflows" designed to improve customer acquisition, onboarding and lead generation. The product targets marketers, product managers and business owners who want customizable conversion flows without engineering effort, while allowing engineers to add custom code when needed. Heyflow differentiates itself from competitors such as Airkit, Landbot, Intercom and Typeform by positioning as a true no-code play with built-in analytics and more customizable layouts. The company sells a subscription SaaS product (basic normally €33/month, Pro Plus €151/month) with a free trial and soft-launched its product in January, reporting rapid growth. Since launch it has acquired "hundreds" of paying customers across more than 15 countries, including small organizations and insurance companies. Founders Dustin Jaacks (ex-Google) and Amir Bohnenkamp (previously Medwing, BCG Digital Ventures) say the seed funding will support go-to-market and product development with a vertical approach focused on insurance, financial services, recruiting, marketing and advertising.

Total raised

$22M

Funding rounds

2

Latest round

Series A

Latest activity

Feb 2024