HeyLets is a location-discovery app that personalizes recommendations by letting users pick from 30 categories and filtering reviews from people with dissimilar interests. It emphasizes short, positive posts (limited to 200 characters) and shows only venues with enough recommendations, creating a feed of "this is awesome" moments. The product is currently available on iOS with an Android launch scheduled for June and has 100,000 recommendations posted by users across 91 countries. The startup plans to add in-app e-commerce transactions for hotel and restaurant bookings and ticket purchases and aims to license its categorized content to third parties. HeyLets intends to monetize via three streams: social referral marketing, bookings, and licensing content to third parties. The app competes with established players such as Yelp, Foursquare’s Swarm, and Everplaces but differentiates through its personalized, positive-experience feed.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

May 2015