HeyMama is a premium social network for working mothers that offers forums, topical groups, and a searchable membership database enabling members to find and email one another directly. Founders Katya Libin and Amri Kibbler launched the brand in 2014 as a social media account and online magazine and pivoted to a paid network in 2017. The platform hosts groups such as “Tech Moms,” “Single Moms,” and “Moms Who Are Fundraising,” and emphasizes both personal and professional recommendations. HeyMama also runs in-person events in 11 cities and earns revenue through brand partnerships, event sponsorships, and negotiated membership perks. Membership is priced at $35/month or $349/year; the company reports “thousands” of members, an ~85% application acceptance rate, and that 85% of members join via word-of-mouth. The offline events and curated perks are presented as key components of member acquisition and engagement.

Total raised

$2M

Funding rounds

1

Latest round

Seed

Latest activity

Jan 2020