Founded in 2023 by former Meta engineers, HeyMax aggregates fragmented loyalty programmes into a single platform using its proprietary rewards currency, Max Miles. Users can earn points from more than 800 merchants—including Trip.com, Shopee, Starbucks and foodpanda—and redeem them for flights, gift cards or transfers to over 30 airline and hotel programmes. Signature features such as FlyAnywhere and Card Maximiser further simplify booking flights and optimising card rewards. The company has amassed over 150,000 users and now issues more than 500 million Max Miles annually, generating strong revenue and GMV growth. With fresh capital, HeyMax plans to introduce AI-enabled reward experiences and expand beyond Singapore and Hong Kong into Japan, Taiwan and Australia by the end of 2026. Its model addresses the high rate of unredeemed points in Asia-Pacific by providing cross-brand and cross-border interoperability for consumers and partners alike.

Total raised

$14M

Funding rounds

2

Latest round

Series A

Latest activity

Jan 2026