HG Insights collects and curates technographic data on over 11 million companies, covering more than 14,000 products across 248 countries and territories. That proprietary data is surfaced via the HG Insights Platform and is used by over 85% of Fortune 100 B2B companies for market sizing, whitespace analysis, territory planning, opportunity prioritization, and account-based marketing intelligence. The company uses advanced data‑science methodologies to process billions of unstructured documents to produce technology installation information, IT spend, and contract intelligence. 2020 was a record year for annual recurring revenue and profitability, and headcount increased by about 30%. HG Insights was founded in 2010 and maintains offices in the United States and the United Kingdom. The company says the recent investment will provide flexibility and resources to accelerate its growth and capitalize on market opportunities. HG Data provides competitive intelligence on installed technologies to large technology companies, startups and OEM partners, supporting market analysis, competitive displacement, predictive modeling, marketing campaigns and client retention initiatives. The platform indexes billions of unstructured documents daily across the open Internet, the archived web and offline resources to produce a detailed census of B2B technology installations. Indexed sources include social media, case studies, press releases, blog posts, government documents, content libraries, technical support forums, website source code, job postings and other materials. The company was founded in 2010 and is led by CEO Craig Harris. HG Data raised a $12M Series B in March 2016 and has raised $23M in total funding. It plans to use the proceeds to develop products, increase client acquisition and expand its science and engineering expertise. HG Data offers a platform for B2B technology companies to target sales and marketing by the installed technology environments of customers and prospects. The company indexes billions of unstructured data objects — including B2B social media, case studies, press releases, job postings and others — to produce a detailed census of which companies are using which technology products at which locations. Its database contains both current and historical technology deployments and is used for sales and marketing programs, financial buy-side/sell-side research, survey panel creation, procurement decision making, fraud-detection, and IT risk analysis. The company intends to use new funds to accelerate customer acquisition, expand into international markets, and grow its partner channel. HG Data also plans to add more than a dozen engineers and data scientists to the team. Founded in 2010 by Craig Harris and based in Santa Barbara, CA, the company focuses on building and expanding its technology-install base dataset. HG Data operates a cloud-based business intelligence database that maps business-to-business relationships and enterprise technology deployments. Its data procurement technology extracts intelligence from hundreds of millions of web documents and offline sources to create detailed profiles of who sells to whom and which technologies are deployed where. The platform is used to improve lead generation and scoring, marketing automation, and market-share analysis, and the company counts four Fortune 100 firms among its customers. HG Data released its technology-deployment database in 2012 and was named one of Outsell’s “30 to Watch.” The company plans to use new capital to increase coverage of its cloud database and to expand into the Asia-Pacific region. HG Data was founded in 2010 and is based in Santa Barbara, Calif.

Total raised

$16M

Funding rounds

4

Latest round

Series B

Latest activity

Mar 2016