Hickies is a NYC-based company that makes a modular lacing system designed for an active lifestyle. Founded by Argentinian couple Gaston Frydlewski and Mariquel Waingarten, the company recently launched HICKIES 2.0 and HICKIES Kids. It operates hickies.com in the United States, Germany, the United Kingdom, Mexico, Australia, and multiple marketplaces, all with local fulfillment capabilities. Since its inception the company has shipped over two million packs of its lacing system and holds nearly 50 patents worldwide. The company intends to use the funds to begin distribution in Brazil in 2017 and to expand globally. Financial details beyond the amount raised were not disclosed in the article. Hickies develops a proprietary elastic lacing system made from a blend of elastic polymers that adapts to shoe size and moves with the foot. The product is one-size-fits-all, sold in 17 color combinations, and the company has shipped 1 million packs to customers in 14 countries. Founded in 2011 by Gaston Frydlewski (CEO) and Mariquel Waingarten (CMO), the company operates from Brooklyn and maintains a European subsidiary. Hickies plans to use the new funding to develop and launch new products and expand into additional international markets. The company recently added Peter Mahrer as Chief Business Development Officer and Ralf Puschmann as General Manager for Hickies Europe; Mahrer and Joanna Rees joined the board. Hickies raised $4.2M in funding.

Total raised

$14M

Funding rounds

2

Latest round

Equity

Latest activity

Nov 2016