HI-FI is developing an Interest-Driven Network (IDN) that lets members create, join and contribute to user-curated communities based on interests rather than social connections. The product is built on an Interest Graph that tracks expressed consumer interests and surfaces selected content into personalized newsfeeds to form micro-communities. HI-FI positions the IDN as an alternative to Social Graph–based networks, emphasizing relevance at scale and higher-quality publisher and user-curated content. The company has made its app available for free on the iTunes App Store to reach mobile users. HI-FI said the recent funding will be used to deliver the IDN to consumers and help tune out social clutter. The company is led by founder and CEO Winder Hughes and announced from Ponte Vedra, Fla.

Total raised

$3M

Funding rounds

1

Latest round

Seed

Latest activity

Feb 2016