High Times began as a marijuana enthusiasts magazine in 1974 and has grown into a media business with web properties and an event division anchored by the Cannabis Cup. The company draws about 20 million unique online visitors per month and maintains roughly 236,000 print subscribers. Its current revenue mix is heavily event-driven: 58 Cannabis Cup events each year generate about 75% of revenue from ticket sales and sponsorships. Operating monetization is limited — the company currently earns about $0.17 per visitor, far below comparable players cited at up to $60 per user per year. Management and ownership plan to expand events into additional states and implement best practices to boost digital monetization. The business will be reorganized as High Times Holding Company (HTHC) with new senior hires alongside the existing staff.

Total raised

$42M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2017