Highsnobiety began as a sneaker passion blog in 2005 and now publishes news and analysis across high fashion, streetwear and culture, plus a bi-annual print magazine and a branded-content arm, Highsnobiety+. The site attracts upwards of 9 million monthly visitors and targets mainly millennial male readers. The company says it has grown 100% year-over-year for the past three consecutive years, and its headcount expanded from 15 to over 100 across offices in New York, London and Berlin. Highsnobiety is investing in curated editorial and long-form video and expanding into niche digital-media verticals from sneakers to music. Planned investments include new technology and capturing more extensive data and analytics to add new revenue streams and strengthen its content studio and advertising model. Felix Capital described the business as a fast-growing, profitable media brand when leading the new investment.

Total raised

$9M

Funding rounds

1

Latest round

Equity

Latest activity

Jan 2018