The Venture Codex Logo

The Venture Codex

Hike

World Mark 1, 4th Floor, Tower A, Asset Area No. 11, Hospitality District, IGI Airport, New Delhi, Delhi, 110037, India

Overview

Hike is described in the article as a messaging app that competes with WhatsApp in India. The piece identifies the company primarily by its role as an India WhatsApp rival. The report states Hike raised $175M in a financing led by Tencent that valued the company at $1.4B. The article does not provide operating metrics such as revenue or user counts. No information on product roadmap, future plans, or additional financial details is included in the article. Hike is a messaging app launched in December 2012 that aims to provide a simple experience for users on limited data plans or poor connections while offering additional services. The product bundles messaging and photo sharing with platform features such as real-time news, live cricket scores, coupons and other services similar to Asian super‑apps. The company emphasizes tailoring services to people coming online for the first time in India, its largest market. Hike claims about 70 million users and says users send over a billion messages per day. It competes directly with global players like WhatsApp (noted to have ~900 million users) and is preparing to scale further. The company plans to work with new investor‑advisors to grow its user base and leverage their experience scaling products to hundreds of millions of users. hike is an Indian free messaging app that lets users message friends globally. Led by founder and CEO Kavin Bharti Mittal, the app was launched in December 2012. At the time of the report the app had 35m users. The company raised $65m in funding from investors including Tiger Global Management and Bharti SoftBank. hike intends to use the funds to expand the app's user base. hike is an instant-messaging platform launched in December 2012 and run by Kavin Bharti Mittal. The app targets youth users and claims rapid organic growth, reporting an increase from 5 million to 15 million users in nine months. More than 80% of its users are under age 25 and a majority come from India; hike is available globally on iOS, Android, BlackBerry, Windows Phone, S40 and S60. The company says it will use new funding to double down on growth and expand its team. Management has stated an ambition to exit 2014 as the number one messaging platform for youth. The business has raised prior capital and is pursuing further user expansion rather than disclosing revenues in the article. Hike is a mobile messaging app that combines IP messaging with a patent‑pending SMS conversion tool so data messages reach users without data or on non‑data handsets. The app serves about five million registered users and handles nearly a billion messages per month. It is available across multiple platforms (iPhone, Windows, Android, S40, S60 and soon BlackBerry) and offers features like social status updates and emoji‑based moods. Hike plans to expand in India and other emerging markets (Middle East, Indonesia, Africa) and to add local content and entertainment (stickers, games) as its primary monetization route. The company funds SMS conversion costs itself in India and is exploring carrier deals to share those costs and drive data adoption. Hike is backed by BSB (a 50:50 Bharti SoftBank joint venture) and aims to reach 10 million registered users before courting external investors.

Total raised
$261M
Funding rounds
5
Latest round
Series D
Latest activity
Aug 2016

Industries

  • Casual Games
  • Gaming
  • Information Services
  • Service Industry
  • Social Media
  • Web3
Visit website

Recent funding

  1. Series D

    Aug 2016

    $175M

  2. Equity

    Aug 2014

    $65M

  3. Equity

    Apr 2014

    $14M

  4. Equity

    May 2013

    $7M

Team

No current team members are available.