Hiku sells a Wi-Fi connected grocery scanner that lets users add items to a mobile shopping list by scanning barcodes or speaking into the device. Its product database includes over 17 million barcodes covering grocery and common household items. The device pairs with a companion mobile app for list reference in-store and can stick to the fridge for convenience. Hiku experienced post-holiday scaling issues that put devices on backorder for a couple months but resumed shipping by mid-April. The company is working with retailers to add a "shop for me" automation feature, with initial integrations launching outside the U.S. and a U.S. option expected later in the year. At a $79 price point, sales have been "above the triple digits," and the company may face mainstream adoption limits; it is backed by seed funding and is raising additional capital.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jun 2014