Hippoc offers a web-based advertising testing and optimization tool that uses neuroscience and artificial intelligence to predict the cognitive impact of ads before they run. The platform replicates aspects of human brain processing to help marketers evaluate ad effectiveness across formats. The company reports thousands of users and clients, including Canadian agencies Glassroom, BleuBlancRouge, and Adviso, and says users are growing exponentially. Funds from the financing will be used to expand the client base across North America and Europe and to support ongoing platform development. Planned product work includes integrations with ad platforms like Google and Facebook (Meta) and new applications to analyze interfaces, emails, blogs, animated content, videos, and GIFs. Hippoc emphasizes its solution as a response to measurement challenges, tighter privacy regulations, and the pending end of third-party cookies.

Total raised

$2M

Funding rounds

1

Latest round

Equity

Latest activity

Feb 2023