Hiranandani Financial Services (HFS) focuses on extending secured lending products to MSMEs, operating a direct-to-consumer model that blends on-the-ground presence with a robust digital technology stack. The platform underwrites borrowers using data from multiple sources, automated credit rule engines, mobile-first assisted onboarding, and real-time KYC. Founded by Harsh Hiranandani, the company positions itself as a trusted NBFC partner for India’s small business segment. Management intends to use fresh capital to deepen the firm’s footprint in smaller cities, expand its secured-lending portfolio, and invest further in technology and talent. HFS believes its hybrid approach has proven both scalable and resilient. No specific operating metrics such as loan book size or revenue were disclosed in the article. The firm’s growth strategy revolves around leveraging data-driven underwriting to serve underserved MSME borrowers across India.

Total raised

$90M

Funding rounds

1

Latest round

Equity

Latest activity

Sep 2025