HIRO Media is a Tel Aviv-based provider of video advertising management and optimization technology that converges online media capabilities with TV brand advertising practices. Its platform provides a unified solution across all IP-based devices. The company is led by CEO Ariel Napchi and recently added Jim Mazzarella to head buy-side efforts within its US operations. HIRO Media has offices in Silicon Valley and Benelux. The company plans to use the new funding to open a New York Center of Development and Support to serve US customers. The investment follows partnerships signed with Viewster, Universal McCann Digital and YBRANT.

Total raised

$5M

Funding rounds

1

Latest round

Equity

Latest activity

Apr 2012