Hitpost develops lightweight mobile and social apps aimed at sports fans, including a newly launched polling app called Fantasy Football Polls that helps users crowdsource fantasy picks. The company also operates Sports Bet, an app that lets friends make wagers with virtual currency across multiple sports. Users can buy virtual currency in Sports Bet but cannot cash out, which the company uses to avoid U.S. real-money gaming regulations. Hitpost has not yet become cash-flow profitable from virtual currency transactions in its games. The team is positioning its products to keep fantasy players engaged throughout the week and to leverage social and gaming mechanics in sports media. The company recently hired a new CEO away from Crowdstar and continues to iterate on simple, shareable social experiences for fans. Hitpost builds a social platform for sports fans to take and share photos of games they watch on TV, with tools for adding commentary and fostering conversations beneath images. The team launched Snapshot, a HTML5 web app for viewing sports images built alongside Sports Illustrated and available via the Chrome Web Store, and is expanding into mobile with iPhone and Android apps due later this month. Content in Hitpost is delivered by team, friend, or location feeds and is edited by users rather than traditional outlets. The company reports it is already generating some revenue from Snapshot. Hitpost is led by Aaron Krane, who previously worked on Slide and on the Snapshot product, and the startup operates from an office in the SoMa area of San Francisco. The team consists of eight employees and one volunteer.

Total raised

$3M

Funding rounds

2

Latest round

Equity

Latest activity

Aug 2013