HODINKEE began in 2008 as a blog about mechanical timepieces and has grown into a leading media and commerce brand covering watches across website, podcast, magazine, social, and the HODINKEE Shop. The company sells curated vintage and modern watches, HODINKEE Limited Edition products, and has launched services such as HODINKEE Insurance. HODINKEE will use its recent financing to accelerate retail/e‑commerce capabilities and editorial and product development. Management changes include the appointment of Toby Bateman as CEO and founder Benjamin Clymer moving to Executive Chairman. The brand emphasizes content-driven commerce, community services, and expanding service offerings for the watch community. Headquartered in NYC, HODINKEE says it will continue to develop product, service, and editorial offerings to grow its audience and commerce business. Hodinkee is a prominent watch-focused media site that publishes bold photos and long-form interviews with industry figures. The site has merged with Kevin Rose’s Watchville, an aggregator that surfaces the latest watch news. Kevin Rose will become CEO and is relocating to lead the team at Hodinkee’s New York offices. Rose led a $3.6 million venture round with True Ventures and Google Ventures, alongside Evan Williams, Jason Fried, and John Mayer; the capital is earmarked for product improvement. Watchville’s product team currently employs four engineers and Rose has a product timeline to share in the coming months. The company says there are no immediate changes to the site but intends to expand beyond content over the long term.

Total raised

$44M

Funding rounds

2

Latest round

Series B

Latest activity

Dec 2020