HOGUGU (operated by HOGUGU Technologies) runs a smartphone app that matches users with visiting relaxation therapists for at-home, hotel, and office appointments. The service has attracted over 15,000 therapist applicants, with roughly 2,300 selected and listed, and more than 200,000 app installs. This month the company launched a friend-referral program that issues a ¥2,000 coupon to both the referred user and the referrer when the friend makes a first booking using the code. Management says the business aims to let therapists showcase their individuality and enable flexible, self-directed work styles. The company plans to use recent funding to strengthen systems, accelerate marketing for national expansion, and hire talent to scale operations. HOGUGU emphasizes improving customers’ quality of life through accessible relaxation services and raising therapists’ professional standing.

Total raised

$1M

Funding rounds

1

Latest round

Series A

Latest activity

Jan 2024