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Home24

Otto-Ostrowski-Straße 3, Berlin, 10249, Germany

Overview

Home24 is an online furniture store founded by Philipp Kreibohm and led by CEO Domenico Cipolla. The company offers more than 150,000 products from over 800 manufacturers, including furniture, lamps and living accessories and private labels such as Smood, Furnlab, Jack&Alice and Mørteens. It operates across Germany, France, Austria, the Netherlands, Switzerland, Belgium, Italy and Brazil and employs more than 1,000 people worldwide. In November 2015 Home24 acquired Fashion For Home GmbH, after which Marc Appelhoffplatz and Christoph Cordes took on increasingly core management functions and joined the board. The company plans to use the new funding to improve the customer experience and make process and system investments. Home24 is an online furniture retailer operating in eight markets. The company runs a digital platform for selling furniture and related products to consumers. In the announced financing it raised €120 million to strengthen its balance sheet and support continued growth. The capital came from both new and existing investors, with Baillie Gifford leading the round. Home24 said it aims to further establish itself as a market leader in Europe and Latin America. In 2014 the company reported significant growth of 72.5% in 2013. Home24 was founded in early 2012 and is headquartered in Berlin. Home24 is an online furniture store led by Domenico Cipolla that offers more than 150,000 products (furniture, lamps and home accessories) from approximately 1,000 brands. The company operates across multiple European markets and in Brazil under the Mobly Home24 brand. It employs roughly 1,000 people worldwide. In December 2014 Home24 completed a financing round that valued the company at a €814.8M post-money valuation. The company said it would use the proceeds to fund expansion in Europe and Latin America. The business focuses on broad product selection and cross-border online retailing within the home goods category. Home24 is a Berlin-based online furniture retailer founded in 2009 and backed by Rocket Internet. The company operates an online store with more than 50,000 items, including furniture, lamps and home accessories. It is led by CEO Philip Kreibohm and is present in Germany, France, Austria, the Netherlands and Brazil (via Mobly). In 2012 Home24 reported net revenue of about €64m. The company received an investment from German retail group Rewe Group, which took a minority stake. The size of the investment was not disclosed.

Total raised
$173M
Funding rounds
4
Latest round
Equity
Latest activity
Apr 2016

Industries

  • E-Commerce
  • Furniture
  • Home Decor
  • Sales
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Recent funding

  1. Equity

    Apr 2016

    $23M

  2. Equity

    Jun 2015

    $131M

  3. Equity

    Jan 2015

    $19M

Team

  • Philipp Kreibohm

    Founder

  • Philipp Kloeckner

    Search Strategy Consultant

    LinkedIn
  • Giovanni Luca Randisi

    VP Product

    LinkedIn
  • Stefano Langenbacher

    SVP Technology

    LinkedIn