Honestly Tasty, founded by siblings Mike and Beth Moore, makes plant-based cheeses such as Shamembert and Veganzola using traditional fermentation in state-of-the-art production facilities in North London. The brand positions itself as highly authentic and able to satisfy die-hard dairy lovers. Veg Capital has led the latest funding round with a £250k investment, and a Seedrs crowdfunding campaign has reached almost £700k. The company will use funds to accelerate NPD—including a cultured hard cheddar, smoked cheese, and Stilton and Wensleydale alternatives—grow the team, and expand into national wholesalers and retailers. Honestly Tasty reports an 11x growth rate since launching in 2019. Veg Capital highlighted the range's quality and joins a portfolio that includes other UK vegan category leaders.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Jun 2022