Honor is a San Francisco-based startup that provides technology-enabled in-home care for older adults, matching employed caregivers (“Care Pros”) with clients and selling its operating system to other agencies. Founded in 2014 and launched in 2015, Honor shifted in 2016 to make caregivers employees with benefits to reduce turnover and improve continuity of care. The company acquired global home care provider Home Instead two months before the financing, creating a combined organization representing more than $2.1 billion in home care services revenue and expanding Honor’s reach nationwide. Honor now serves over 100,000 older adults every month and will provide more than 80 million hours of care annually; care professionals spend about 20 hours per week on average in a client’s home. The company plans to use the new capital to further invest in its technology, expand the platform across the Home Instead network, and triple the size of its engineering and product team within the next year. Honor’s platform supports caregiver recruiting, training, scheduling and performance analysis and the company sells its OS to partner agencies that are “powered by Honor.” Honor provides a comprehensive home-care solution currently available in San Francisco and Los Angeles, serving older adults who wish to live in their own homes. The service pairs high-quality care professionals with smart, easy-to-use technology to make scheduling, delivering, and managing care faster and more effective. Honor’s platform emphasizes quality of care and caregiver matching to promote joy, comfort, and grace for clients. The company positions itself as both a care provider and a technology operator that streamlines home-care logistics. Public reporting about the company highlights its product features and geographic availability rather than financial metrics or user counts. Honor recently completed a significant financing event, indicating outside investor confidence in its model. Honor is a comprehensive home care company for older adults based in San Francisco. Its core product is the Honor Care Network, which gives home care agencies access to caregivers, technology, and a full support operations solution. That operations solution handles caregiver recruiting, payroll, billing, insurance, legal, and compliance for partner agencies. The company recently added seven home care agency partners to its network and is actively seeking partners in California, Texas, and New Mexico. Honor is led by CEO Seth Sternberg and intends to use new funding to rapidly expand the Honor Care Network nationally. The round brings the company’s total funding to $115M. Honor is a San Francisco-based provider of home care for older adults that combines professional caregivers with proprietary app technology. Led by CEO and co-founder Seth Sternberg, the company operates in the San Francisco Bay Area and Los Angeles. Honor raised $42m in a Series B to accelerate product development and enhance its go-to-market growth strategy. The company said it will use the funds to hire Care Pros, Care Operations managers, engineers and salespeople. To date, Honor has raised $62m in venture funding. Honor operates an online platform that connects screened in-home caregivers with seniors and their families and supplies an "Honor Frame" that shows caregiver identity and arrival times. Caregivers are screened and matched to seniors based on expertise, and families receive records of who provided care, what activities were done, and how long caregivers stayed. The company focuses on non-medical daily living assistance such as helping seniors get out of bed and eat breakfast. Honor intends to pay caregivers a minimum of $15, above the roughly $9.50 average cited in the industry. Founder Seth Sternberg piloted the program in Contra Costa County with about 100 caregivers and plans a beta later this month, followed by expansion to San Francisco. Sternberg has stated a long-term ambition to enlist up to 2 million caregiving professionals to scale the service.

Total raised

$622M

Funding rounds

6

Latest round

Debt Financing

Latest activity

Oct 2021