Hookit's platform measures and values sponsorship impact for brands across social and digital media, covering athletes, teams, leagues, venues and events. The company is actively tracking nearly 500,000 sports entities across the largest social and digital media platforms. It serves clients including Major League Soccer, Soccer United Marketing, Canadian Olympic Team, Monster Energy, GoPro, McLaren Honda F1, Kantar Media, Liverpool FC, PGA European Tour and World Surf League. Led by co-founder and CEO Scott Tilton, Hookit plans to use new capital to expand its global reach, accelerate platform innovation and grow its team. The business positioned itself to support enterprise and rights-holder customers with analytics and valuation tools. The company raised growth funding to support that expansion and product development.

Total raised

$16M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2017