Hoopla offers a cloud-based sales motivation platform that combines gamification techniques with data insights to motivate and track sales team performance. The product broadcasts animated updates live on big-screen TVs and web pages across the enterprise; a mobile version will be available soon. The company was founded in 2010 and is based in San Jose, California, and is led by CEO Michael Smalls. Customers include over 150 new customers, including Act-On Software, Castlight Health, Forrester Research, GM Financial, Angie’s List, Box, Experian, Glassdoor, Marketo, Trulia, Xactly, Zillow and The Sacramento Kings. Hoopla is hiring and intends to use the funding to expand sales, marketing and product development efforts. The company’s current product focus emphasizes real-time, visible performance updates to drive sales engagement and productivity. Hoopla Software builds a gamified performance optimization platform that uses recognition, competition, and game mechanics to steer employee actions and behaviors. The platform integrates with Salesforce, leverages customers' custom objects and fields, and can broadcast results via Salesforce Chatter or HooplaTV. Hoopla serves customers across industries including technology, manufacturing, and financial services and has added more than 25 new customers over the past two months, including Box, Marketo, and Zillow. Founded in 2009 and headquartered in the Philadelphia area, Hoopla aims to cultivate a high-performance culture to boost revenue and impact the bottom line. It recently closed a $2.8 million Series A financing to support product development and go-to-market efforts. Proceeds will be used to further build out the gamified platform and expand marketing initiatives.

Total raised

$11M

Funding rounds

2

Latest round

Series B

Latest activity

Feb 2014