Hoopo develops asset and fleet visibility solutions that track and monitor unpowered assets using power-efficient tracking technology. The company produces long-lasting, highly durable, and affordable tracking units designed to last for an asset’s entire lifetime and provide item-level visibility. Its intelligent location technology is deployed across complex logistics operations, including transportation, aviation, and waste management. Hoopo says customers improve asset utilization, cycle times, and operational efficiency while identifying bottlenecks. The company plans to use new funding to grow in transportation, aviation, and waste management and to develop a maritime tracking solution to transform dry containers into smart, manageable fleets. Hoopo is led by CEO Ittay Hayut and is based in Glil Yam, Israel; to date it has raised $17m. hoopo develops a patent-pending, triangulation-based geolocation solution tailored for low-power wide area (LPWA) IoT networks. Its product suite includes low-cost LPWA gateways and devices plus a management platform that delivers real-time notifications, on-demand geolocation, geofences, and movement alerts. The technology aims to deliver GPS-like precision without the cost or battery consumption of GPS, supporting battery life of up to 10 years in the field. Target use cases highlighted include ports, vehicle dealer yards, parking lots, cattle ranches, and other asset-dense environments. The company launched publicly and announced $1.5 million in funding to further grow the business. hoopo is based in Ra'anana, Israel, and has a presence in Santa Monica, California.

Total raised

$12M

Funding rounds

2

Latest round

Series A

Latest activity

Aug 2022