Hoopr operates a twin-engine model: the flagship Hoopr service supplies YouTube and Instagram creators with legally cleared music, while Hoopr Smash licenses Bollywood and other Indian catalogues to enterprises and brands. Its technology stack covers music discovery, instant digital licensing, copyright-violation detection, and automated royalty distribution. The company serves more than 400,000 creators and over 180 brands, and has secured catalogues from 21 Indian labels such as YRF and Universal Music Group plus three international labels, giving it the country’s largest library for sync licensing. Recent partnerships with IPRS, Adobe, and Universal Music Group’s Artist Accelerator programme further embed Hoopr in India’s expanding creator economy. Management estimates a ₹1,500 crore addressable market driven by 80,000 brands and 500,000 creators producing branded content. The newly raised capital will be used to scale both product lines and advance proprietary copyright-detection technology that underpins transparent artist payouts. Founded in 2022, Hoopr has previously been backed by 100Unicorns, 91Ventures, Venture Catalysts, and IPV.

Total raised

$0M

Funding rounds

2

Latest round

Series A

Latest activity

Nov 2025