Founded in 2016 by Stefanie Francis, Hootology marries sound research principles with modern technology to deliver richer, more trustworthy marketing insights. The company launched HOOQZ, a GenAI-powered tool that hosts dynamic discussions in simulated environments to capture qualitative insights at quantitative scale. HOOQZ enables immersive, in-conversation analysis that increases engagement and helps quantify qualitative information to reveal the "whys" behind consumer decision-making. Hootology reports an established client base that includes Fortune 100 companies. The company positions its product as a modern alternative to outdated surveys and focus groups and aims to address fraud and inaccuracy in market research. Hootology will use new funding to advance its product suite and support team growth.

Total raised

$1M

Funding rounds

1

Latest round

Seed

Latest activity

Jul 2025