Horen Group offers digitalized services across the packaging lifecycle, from off-site PaaS reusable box offerings to on-site SaaS circular systems. The company provides end-to-end packaging circulation and shared logistics solutions and has strategic partnerships with overseas leasing service providers. Its service network covers major developed markets in Europe, North America, Japan, and South Korea. Horen is focused on enhancing full industry‑chain capabilities in China and establishing gold standards in niche industries. The company is implementing an L4L global localization strategy to expand its localized operations. Recently it completed a Series F raise of over CNY 100 million to support these plans. Founded in 2013, Xiangxiang Gongyong (Horen) develops returnable transport packing (RTP) hardware and a digital system that combines big data, cloud computing, and hardware manufacturing. The company has deployed nearly 200 service outlets in China and serves six industries including bulk liquid, fresh produce, postal delivery, flowers, cold chain, and auto components; users can track packages in real time. Proceeds from the recent financing will fund R&D and cloud platform construction to further embed smart packing into customers’ supply chains. Horen positions its packaging as an intelligent terminal for the supply chain that can acquire and store data to support AI and collaborative supply-chain applications. Management and investors cite 5G and AI-driven IIoT adoption and green investment as tailwinds for industrial digitalization. The company faces challenges around higher upfront costs and maintenance for returnable boxes, requiring additional infrastructure and control-system investments.

Total raised

$14M

Funding rounds

2

Latest round

Series F

Latest activity

Jul 2025