Hot5 offers a daily regimen of five one-minute exercises guided by real trainers through short video segments, targeting users with limited time. At launch the app includes eight trainers covering specialties from Fitness Basics to Crossfit, Strength, Yoga and Pilates, with each trainer offering a series of five videos and more content planned. The product emphasizes high-intensity interval training condensed into five minutes and uses gamification—users start with 500 credits to unlock exercises and earn credits by completing workouts—to drive daily habit formation. Founders include CEO Vlad Margulis, formerly a product designer at Airbnb, and director of content Jayme Boyle, a certified personal trainer; advisors named in the article are Sam Shank, Sami Inkinen, Buddy Arnheim, and Adam Sliverthorne. The company has raised $100,000 in funding to get started.

Total raised

$0M

Funding rounds

1

Latest round

Equity

Latest activity

Aug 2013