Founded in 2020, House of Chikankari is a women-led ethnic wear brand that sells primarily through its D2C website and also via marketplaces like Myntra, Amazon, and Nykaa. The brand currently offers about 1,000 SKUs and plans to expand to over 1,200, with a pipeline of roughly 100 new designs per month across 10+ categories. It reported over 50% growth in FY26, reached an ARR of Rs 50 crore, has served more than 2 lakh customers, and ships to 20+ countries including the US, UK, and Australia. Approximately 80% of revenue comes from its own website, with an average order value on D2C of Rs 3,500. The company says it is at steady-state break-even after investments in team and systems, and plans to accelerate growth by opening EBOs in tier-1 cities and experimenting with quick-commerce via Myntra’s M-Now. Management targets 2–3x growth over the next 2–3 years through product depth, increased frequency, and channel diversification.

Total raised

$3M

Funding rounds

1

Latest round

Series A

Latest activity

Apr 2026