Howl operates a marketplace that matches retailers with creators and provides collaborative tools that surface real-time sales data and products a retailer wants a creator to market. The startup emphasizes collaboration rather than being just a creator database, aiming to differentiate in a crowded influencer-marketing field. Customers on the platform include Samsung and Sephora. Li Haslett Chen, a former McKinsey consultant, is the company’s CEO and founder. Advisers to the company include David Fischer, the former chief revenue officer at Meta Platforms, and former Slack CMO Bill Macaitis. The company recently completed a significant Series A financing to support its growth and product development.

Total raised

$27M

Funding rounds

1

Latest round

Series A

Latest activity

Dec 2022